Courage is Beautiful: Dove's Human Focus
When COVID-19 began to truly set in in the US, most of us had a comparatively easy task. The biggest complaint I often heard was the loss of entertainment; eating out and seeing friends was, for the time, not an option. This was not the case for much of America’s medical workforces, however; as nurses and doctors worked long, grueling and scary hours helping patients and battling nearly non-stop to try and curb the pandemic. We often saw this appear on social media when people would thank their local nurses and doctors, or when they would post about their experiences in the hospital. While I knew of the work they were doing, one of the most striking things I saw regarding these workers was when I first saw Dove’s COVID-19 campaign. It made me stop and think for a moment as I watched the 30-second ad fade through a series of faces worn with lines and marks from wearing masks for hours and hours. Normally I don’t pay much heed to ads of any sort but this one stuck out to me well. I ...