Depop: User to User
Depop is a Direct to Consumer, London-based mobile marketplace app, described as being a "peer-to-peer social shopping app." It's a place where you can be a buyer or seller; in a way that's a little similar to Ebay or Facebook Marketplace. It's typically used by a younger generation for street fashion or vintage wear as an alternative to fast fashion or new clothes; since it's usually recycled or previous used articles of clothing. It's value proposition is about creating a space for sellers, typically younger people looking to turn this into a "side hustle" a place to sell clothes and other fashion items. There are mostly good things being said about Depop, as it's community hails it as a great place for them to have a base for their business. Dominic Haley with AW360 says " The community is at the heart of Depop’s success. The app is probably best described as a hybrid between Instagram and eBay, where sellers and customers alike can ...